ǂThe ǂtransformation of journalistic practices of traditional local media in the digital age in the Republic of Serbia : doctoral dissertation

[J. Z. Nikolić]

154 str.

Političke nauke - Medijske studije i novinarstvo / Political sciences - Media studies and journalism

Predmet istraživanja u ovoj doktorskoj disertaciji je transformacija novinarskih praksi tradicionalnih lokalnih medija u Republici Srbiji. Opstanak tradicionalnih medija koji informišu publiku na lokalnom nivou, jedno je od relevantnih i aktuelnih medijskih pitanja. Kako bi se prilagodili novom vremenu, u kome su dominantni koncepti - digitalizacija i globalizacija, neophodna je transformacija ove vrste medija. U fokusu istrživanja su klasični mediji: štampa, radio i televizija u Srbiji nakon 2000. godine. Glavni cilj disertacije je da istraži i opiše da li se i na koji način menjaju novinarske prakse ovih medija u digitalnom dobu i od čega njihova transformacija zavisi. Pod konceptom transformacije podrazumeva se promena osobina i načina funkcionisanja lokalnih medija i usvajanje koncepata digitalnog doba – interaktivnost, multimedijalnost, hipertekstualnost i konvergencija. Prakse su postulirane u skladu sa Bancovom shemom i odnose se na: prikupljanje, selekciju, obradu i distribuciju informacija. Doktorska disertacija počiva na osnovnoj tezi da nisu sve novinarske prakse podložne promeni. Postulirana su tri su nivoa analize – transformacija novinarskih praksi u tehnološkom, vrednosno-kulturnom i ekonomskom okviru. Uzorak je sadržao 38 lokalnih medija iz 22 grada od čega su kao predmet analize uzete 23 radio-televizijske stanice i 15 štampanih medija. Gradovi u kojima posluju analizirani mediji su od Subotice do Pirota. Rezultati ukazuju da, i posle dve decenije, tradicionalni lokalni mediji u Srbiji nisu uspeli da iskoriste potencijale digitalnog doba i svoje radne prakse u dovoljnoj meri prilagode novom tehnološkom okruženju. Istovremeno, u profesionalnoj zajednici često se nailazi na otpor prema novim sredstvima za rad. Nerešeno pitanje finansiranja lokalnih medija praćeno snažnim političkim pritiscima čine svakodnevicu ove vrste medija. Opterećeno neizvesnom budućnošću i u neprestanoj borbi za opstanak, lokalnom novinarstvu u Srbiji ne preostaje mnogo vremena za promatranje i usvajanje novih, savremenih novinarskih koncepata i praksi.

The research subject in the PhD thesis is the transformation of journalistic practice of traditional local media in the Republic of Serbia. The survival of traditional media informing the audience at the local level is one of the relevant and current media issues. It is necessary to transform this type of media, especially nowadays in which the predominant concepts are digitalization and globalization. The focus of the research is on the classical media: press, radio and television in Serbia after 2000. The main goal of the PhD thesis is to investigate and describe if journalistic practice of these media changes in the digital age and what their transformation depends on. The concept of transformation implies a change of features and functions of local media and approval of the concepts of the digital age - interaction, multimedia, hypertextuality, and convergence. The practice is postulated in accordance with Bantz’s scheme and it is connected with the collection, selection, processing, and distribution of information. The PhD thesis is based on the basic thesis that every single journalistic practice is not subject to change, as well as that digital work patterns are most easily adopted by the local press, followed by television and radio stations. Three levels of analysis have been postulated – the transformation of journalistic practice in the technological, value-cultural, and economic framework. The sample contained 38 local media from 22 cities - 23 radio-television stations and 15 print media were taken as the subject of the analysis. The cities where the analyzed media operate are from Subotica to Pirot. The results indicate that, even after two decades, traditional local media in Serbia failed using the potential of the digital age, and adapt their working practice to the full extent of the new technological environment. At the same time, in the professional community, resistance to new means of work is often encountered. The unsolved issue of financing local media, accompanied by strong political pressures, is the everyday life of this type of media. Burdened by an uncertain future and in a constant struggle for survival, local journalism in Serbia does not have much time left to observe and adopt new, modern journalistic concepts and practices.

Tradicionalni mediji, lokalni mediji, novinarske prakse, transformacija, digitalno doba, novinarska kultura, Srbija

Traditional media, local media, journalistic practices, transformation, digital age, journalistic culture, Serbia

316.774+070:[004(497.11)"2000/..."(043.3)

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